That ICPA (Aust) expand the publicity campaign for RREd Day to include key messaging, increase awareness, and reach a wider audience whilst boosting the visibility of being a home tutor in rural and remote areas.
It is becoming increasingly difficult for rural and remote families to fill the roles of home tutors across Australia. This is partially due to there being a disconnect between the role of a home tutor and the agricultural industry, along with the significant costs of employment marketplaces such as SEEK. Many families use free platforms such as Facebook to advertise home tutor roles, however, this leads to a large gap in the recruitment process as many young people do not use this platform. A publicity campaign that educates and inspires people to consider being a home tutor would be a great initiative to attract people to this career.
